The Green MED Initiative (GMI) is a strategic project funded by the European Union under the ENPI CBC MED program, with the main objective of developing an integrated and environmentally sound waste management system, by means of innovative technologies and sustainable waste treatment and recycling techniques, supported by an awareness campaign and a communication program.

Six Mediterranean countries are participating in the project involving 11 partners from Lebanon, Tunis, Egypt, Spain, France and Italy where Lebanon is the leader of the project.

The objective of the GMI project is to develop a cross‐border, incentive based, recycling system to promote environmentally sustainable practices at a grass root level –mainly schools and universities‐ using a state of the art technology platform, supported by an awareness campaign and communication program.

163 GMI Reverse Vending Machines (RVMs) will be placed in schools and universities across 5 Mediterranean countries (Egypt-Italy-Lebanon-Spain-Tunisia). The RVMs offer a modern and automated deposit system for collecting, sorting, and handling the return of used beverage containers for recycling or reuse.

TARGET GROUPS: schools and university students

Schools and university students will benefit from the incentive based recycling activity. When returning their empty containers using the RVMs, students will benefit from instant rewards accumulated through vouchers produced by the machine. They will then redeem their points for rewards based on the Redemption Scheme applicable in their region.

At the same time, these students will be exposed to a communication program promoting environmental awareness using the RVM as a platform. In parallel, a source website has been designed to integrate the different components of the initiative. This will provide a set of additional benefits, namely: e‐learning tools, applications, cross‐border knowledge sharing.

Schools and universities hosting the RVMs have been selected by the partners in each country according to a range of criteria. Students from Egypt, Italy, Lebanon, Spain, and Tunisia will compete to become the top recyclers! Live feeds on the involvement of students from the various regions will be shown through the e-platform.

PROJECT BENEFICIARIES: schools and university administration/faculty

The beneficiaries will benefit primarily from hosting this initiative and will therefore be provided with a non‐conventional way to create environmental awareness within their organization. In addition to involving them in a cross border initiative where –through the project activities/conferences and using the online platform‐ they will get the chance to interact and develop alliances with a wide cross‐border network of beneficiaries, not to mention the different partners responsible for managing the project.


The project‘s systemic cross‐border design accompanied by the awareness campaign & communication programs will trigger the interest of sustainable practices and recycling more specifically at the grass‐root level. Thus, it will be encouraging the young minds of the future not only to be environmentally responsible but also to venture into a new and growing industry: Environmental Services & Sustainability. It will trigger the investment and development of thought whether in business, economics and sciences by shedding the light on the opportunity and providing a wide network for interaction using advanced communication tools. Partners –Chambers of Commerce mainly‐, on the other hand will be reaching out to a new set of stakeholders –the beneficiaries and new partners‐ and broadening their CSR network. In addition to tapping into the Environmental Services sector, thus, investigating and developing new opportunities and markets. The partners also play a major role in driving the Private organizations interest necessary to develop the industry.

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